Brands want to make the most of their TikTok accounts. With more than 1 billion users in 154 countries, TikTok not only is one of the world’s most popular social media platforms, but it also has grown into a competitive space for influencers and brands to earn tons of cash.
What are TikTok Hashtags?
Hashtags are designed to help categorize content on social media. TikTok’s algorithm uses hashtags to locate and label content. That way, users are shown videos that interest them, and they can search for desired topics. Plus, since TikTok hashtags are clickable, users can focus on content in a specific category.
Why TikTok Hashtags Are So Important
Hashtags play an important role in TikTok by helping users expand their reach. Without the right hashtags, content won’t garner its deserved attention. Likewise, brands should learn how to put a link in your bio to add credibility to their TikTok profile.
TikTok hashtags are important for the following reasons:
- Bring users to content: TikTok hashtags help the platform’s algorithm decide who will find certain content most interesting.
- Build a strong community: Users follow popular hashtags they find interesting. As a result, hashtags bring together people with similar passions.
- Leverage popular trends: Staying on top of trending topics helps brands succeed on TikTok. Hashtags help them watch for trending topics they can emulate.
- Evaluate competition: Monitoring the kind of content competitors publish helps brands succeed on TikTok. With hashtags, analyzing competition is easier.
- Keep things simple: TikTok is all about keeping things simple. Hashtags communicate a message without providing too much detail.
How to Use Hashtags on TikTok
Adding hashtags to your TikTok content might sound like a simple task involving nothing more than typing a phrase and adding the proper symbol. However, brands need a clear strategy to use hashtags most efficiently.
The following tips can help small business owners effectively use hashtags on TikTok:
- Find the most relevant hashtags: No matter the business niche, brands can choose from multiple popular TikTok hashtags. Thus, it’s important to find the most relevant options.
- Build a strong TikTok hashtag strategy: TikTok helps small business owners boost their marketing efforts, so it’s important to have a solid hashtag strategy in place.
- Create custom hashtags: By creating a branded hashtag that’s unique to a business, brands can stand apart in the mass of shared content. While a custom hashtag might require more effort to encourage engagement, it can help differentiate a brand from its competition.
- Understand target audience: Which hashtags are most popular with your target audience, and how are users using those TikTok hashtags? By answering these and similar questions, small business owners can gain a better understanding of how their audience uses hashtags on the app.
- Check out the competition: Every competitor is vying for the same audience’s attention as most any brand, which makes it essential to monitor their activity. Brands shouldn’t necessarily copy competitors’ hashtags, but they can use them as inspiration.
- Keep things simple: It might seem like a clever hashtag will attract an audience, but it also can be too complicated to remember. Remember to create memorable hashtags that are short, simple and easy to use.
Top 100 Hashtags for TikTok in 2022
What are the most popular TikTok hashtags in the fall of 2022? Some hashtags will gain popularity seasonally while others will remain trending topics almost any time. Still more hashtags will trend for a brief moment, but still serve as inspiration for brands seeking success tagging their TikTok videos.
The following top 100 hashtags currently are trending on TikTok:
- #hoco
- #Homecoming
- #mw2
- #sunday
- #hurricane
- #dahmer
- #modernwarware2
- #hoco2022
- #cameraroll
- #mw2beta
- #jeffreydahmer
- #saturdaynight
- #periodahhperioduhh
- #hoco22
- #nationaldaughtersday
- #ufo
- #evanpeters
- #rihanna
- #bills
- #sleepover
- #beta
- #dolphins
- #wildwood
- #jefferydahmer
- #miamiboyschoir
- #buffalobills
- #superbowl
- #miamidolphins
- #h20i
- #yesorno
- #onethingaboutme
- #happysunday
- #splatfest
- #littleme
- #cyberpunk
- #cyberpunk2077
- #h2oi
- #homecoming2022
- #hocodress
- #dhmis
- #explainingmycameraroll
- #ian
- #cyberpunkedgerunners
- #hocoweek
- #dahmernetflix
- #libra
- #newmoon
- #widgetable
- #youngerself
- #spacex
- #donthugmeimscared
- #goodkneeschallenge
- #camerarolldump
- #???????7
- #laliber
- #vols
- #iranprotests2022
- #hurricaneseason
- #govols
- #chrislovespepsi
- #sundayreset
- #sundaymorning
- #dahmerwasamonster
- #metalfamily
- #netflixseries
- #enolaholmes
- #jjmaybank
- #uzi
- #oktoberfest
- #domingo
- #thinhhanh
- #obx3
- #sundaydinner
- #serialkiller
- #stunning
- #roshhashanah
- #rocket
- #allegiantstadium
- #goodknees
- #pumpkinpatch
- #wildwoodnj
- #swipeonbeat
- #modernwarfaretips
- #garba
- #badbunnylasvegas
- #takeover
- #texastech
- #teamgrub
- #halloweenends
- #codmw2
- #edgerunners
- #faceswap
- #dumbdumb
- #freeiran
- #jackchambers
- #applepicking
- #week3
- #gbo
- #tropicalstorm
- #teamgear
How to Find the Best TikTok Hashtags
Because hashtags are so important to achieving TikTok success, it’s vital that brands find the best ones to use in their campaigns. The following tips will help small business owners seeking the best TikTok hashtags:
- Observe user behavior: By studying TikTok users’ hashtag habits, brands can gain a better understanding of popular hashtags to inspire their own.
- Study competition: Brands can also gain inspiration for hashtags by studying the competition. What content hashtags do most of your competitors successfully use?
- Check influencers: Observing which hashtags are popularized by influencers in your niche is another effective strategy. Brands might even collaborate with these influencers to broaden their audiences. Find out how to duet someone on TikTok to take full advantage of collaboration opportunities.
How to Search for Trending TikTok Hashtags
Small business owners looking for the best trending hashtags can start by tapping the Trend Discovery option on TikTok. The page features previews of all videos tagged with currently trending hashtags.
Image: Depositphotos
