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E-Mail 'Elevator Pitch: How to Create One + Examples' To A Friend

Q: What is an Elevator Pitch?

An elevator pitch is a brief, engaging speech used to spark interest in a company, a product, a person or an idea. Think of an elevator speech just as it’s name describes: If the big boss stepped onto the elevator and you had to give the perfect pitch in the seconds it takes to reach the next floor, what would you say? Obviously, you don’t have time to go over many details in a short elevator ride, but you want to capture enough interest to score a coveted meeting and further discuss your ideas. You only have 20-30 seconds to make your case (and you want to speak slowly), so every word has to count. Of course, a pitch doesn’t have to be relegated to an elevator. Professionals can have one ready for any opportunity that might arise, whether it’s introducing themselves at a job interview or at career fairs, bumping into a potential client at the airport or meeting an esteemed investor on the subway.

Q: Why is an elevator pitch important?

These pitches are crucial because they serve as your first impression, effectively conveying your idea, product, or service to potential stakeholders or clients. They’re a concise, engaging tool to spark interest and initiate further conversation. A well-crafted pitch can open doors to opportunities, build connections, and ultimately contribute to your personal or business growth.

Q: How Long Should Elevator Pitches Be?

Many pitches are typically between 30 seconds to 2 minutes. However, the optimal duration depends on the listener’s attention span and the context in which the pitch is being delivered. In general, aim for around 150 words to effectively communicate your message, while ensuring it’s concise, engaging, and memorable. Focus on highlighting the most important aspects and unique selling points, as well as the potential benefits and impact for the listener. Remember, the goal of an elevator pitch is to spark interest and initiate further conversation, so it’s crucial to leave your audience wanting to know more.

Q: What Makes a Good Elevator Pitch?

Every elevator speech should be unique, but most have several attributes in common. More specifically, a good elevator pitch usually has the following qualities: Is under a half-minute long Gets people to remember you and your company Includes the most important basic details about your business Identifies your target audience Outlines a clear problem and solution Includes a clear call to action Leaves room for questions or conversation

Q: What Not to Include in an Elevator Pitch?

Ensure that your pitch doesn’t include these common attributes of bad examples: Is overly vague Includes tons of industry jargon and buzzwords Is bland and unmemorable Takes a ton of time or drones on for minutes Isn’t well rehearsed and includes tons of “um”s or repetitive phrases Is too well rehearsed and leaves no room for customization Includes no opportunity for engagement or call to action

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