How to Make a Mailing List in Gmail for Business Use

Email lists are an important component of your business communications as a business owner. Whether it is for email marketing to update customers on promotions from your business or keeping up with suppliers, vendors, or collaborators email lists are an indispensable part of your business communications.

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What are Email Lists?

Simply put email mailing list is a subscriber list of addresses of customers that a business builds after customers have submitted their emails and opted to receive content and updates about the business through email. Besides offering updates on businesses’ offerings email lists can also help in lead generation.

With Gmail’s mailing lists you can assign a label to specific contacts. This allows you to group contacts based on specific lists. Grouping contacts is useful for the regular mailing of a specific list of persons. Essentially Gmail’s labels act like folders for your emails letting you track the status of people’s tasks and help you to mark emails that need follow-up or emails that can be read at a late date.

How to make an email list with Gmail?

The mailing lists in Gmail are defined by assigning a label to specific contacts. Below we will describe all the necessary steps to create a mailing list.

Step one: Log into your Gmail account and from the top corner pick the all-app icon in between your settings and your profile icon and click on it

Step two: From the drop-down menu select ‘Google contacts’

Step three: Then select the contacts you want to reach collectively

Step four: Then on the left side menu locate the ‘create a label’ icon and click on it

Step five: Then type in the label name you want and hit save

Step six: From your contacts hover above the contacts, you want to reach collectively and select them

Step seven: After selecting your contacts go above your contacts and hover over the ‘manage labels’ and add the contacts to the label that you just created, click on that label and hit apply

Step eight: Then go back to your Gmail and hit ‘compose’

Step nine: Type in the name of the label in the address field of your emails. This will then automatically populate all the emails you added to the label. This will also apply for CC and BC as well

Step ten: If you want to send an email to your selected group all you have to do is add your text and body and then click ‘Send’

Email is Still Tops in Marketing

Unlike outreach through social media, email marketing subscribers are six times more likely to get higher click-through rates through emails than through social media posts. It is important that businesses build their email list organically. This is because purchasing email lists could deter prospective clients as people might mark your email as spam if they didn’t sign up for your list. Some benefits of email lists include:

They make it personal: People are more responsive to targeted personal online conversations making communications feel more human and real. With it, you can address each user with their name, and send a personalized message.

Customers still prefer emails: Even though several messaging technologies are available, people still prefer emails for business messages. Branded emails help to represent your business and help build your authority, credibility, and professionalism.

Emails help build intimate relationships: Emails are the most direct way to communicate one-to-one with your customers. It lets your customers talk with you in person and ask questions if they encounter problems.

Email lists can be managed easily: You can use your email lists to segment your recipients, follow through on conversations, offer targeted offerings, and much more with relative ease.

Reach an already engaged audience: An email list can beef up your email marketing efforts to reach out to people who have signed up to your mailing lists to receive marketing messages.

The Perks of Using Gmail’s Mailing Service

Gmail offers lots of business solutions to give your business that extra edge. It offers features like email lists, group contacts, and mass emailing capabilities. Gmail recently revamped its platform to enable users to enjoy a clean, streamlined way to jump between their inbox, Chat, Spaces, and Meet.

Though some of its robust features come through its premium service, some great features come for free for businesses to capitalize on. With the free version of Gmail, you can send internal memos, team-specific emails, and even external messages to clients and partners. Besides offering ease of sending bulk emails to specific contacts Gmail also allows you to recall emails in case you invertedly sent the wrong email, or have typos in your email. You can do this by assigning a cancellation period for all outgoing emails.

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